Our mission is to serve as an objective client advocate and curate customized research with impact and brand POV
What Makes Illume Different
Marketing Mindset
We come from marketing. Having spent years launching new brands and products and growing existing ones, we approach research with a marketing mindset.
Our client-side experience allows us to truly understand our clients' questions because we have had and answered those very same questions. We have a deep understanding of business objectives, needs and expectations, as well as insight into internal challenges and company dynamics.
Client Advocate
We are objective and will always prioritize our clients’ needs. We have deep partnerships with other market research companies, consumer panels, statisticians and more, and will leverage those relationships to our clients’ advantage.
Our network of marketing strategists and creative agencies allows us to provide our clients with a full suite of offerings and services that extend beyond research.
Nimble & Scrappy
We have first-hand experience with a wide range of companies, spanning from startups with tight budgets to multinational CPGs. This has allowed us to cater to and work within our clients’ resources. We are happy to roll up our sleeves and figure out how to get quality research for any scope.
Some of the industries we have specialized in include CPG, Food & Beverage, Health & Wellness, Natural Products, Tech, and even Supersonic Jets!